Privacy Policy

Effective Date: December 12, 2024

Last Updated: December 12, 2024

Rover App, LLC ("Rover," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, and services (collectively, the "Services").

By accessing or using our Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our Services.

We process your information based on the following legal grounds: (a) as necessary to perform our contract with you and provide the Services; (b) our legitimate business interests, such as improving our Services, preventing fraud, and ensuring security; (c) your consent, where you have provided it; and (d) compliance with our legal obligations.

1. Company Information

Rover App, LLC

A Delaware Limited Liability Company

224 W 35th St, Ste. 500

New York, New York 10001

United States

Contact for Privacy Inquiries:

Email: hi@rover.app

2. Information We Collect

2.1 Information You Provide

Account Information

When you create an account, we collect:

  • Full name
  • Email address
  • Phone number (optional)
  • Company name and website domain
  • Password (encrypted)
  • Billing information and payment details

Business Information

To provide our AI automation services, we may collect:

  • Industry and business type
  • Business processes and workflows you wish to automate
  • Standard operating procedures (SOPs) and documentation
  • Integration credentials for third-party services (stored securely and encrypted)

Communications

When you contact us or participate in surveys, we collect:

  • Contact information
  • Content of your communications
  • Feedback and survey responses

Content and Data

When you use our Services, we process:

  • Documents, files, and data you upload
  • Instructions and prompts you provide to our AI Agent
  • Outputs and results generated by the Services
  • Task configurations and automation settings

2.2 Information Collected Automatically

Usage Data

We automatically collect information about your interaction with our Services:

  • Features accessed and actions taken
  • Time, frequency, and duration of activities
  • Error logs and performance data

Device and Connection Information

  • IP address
  • Browser type and version
  • Operating system
  • Device identifiers
  • Referring URLs

Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to:

  • Maintain your session and preferences
  • Analyze usage patterns
  • Improve our Services
  • Provide security features

2.3 Information from Third Parties

Slack Platform

Our Services are primarily delivered through Slack via Slack Connect. When you use our Services through Slack, we may receive:

  • Your Slack user profile information (name, email, profile picture)
  • Messages and content you send to or through our AI Agent
  • Workspace and channel information necessary to provide the Services
  • Slack user and team identifiers

Please note that Slack also collects information about your use of their platform according to their own privacy policy. We encourage you to review Slack's privacy policy at https://slack.com/privacy-policy.

Integration Partners

When you connect third-party services (e.g., CRM, email, calendar), we may receive:

  • Account identifiers
  • Data necessary to perform automated tasks
  • Authentication tokens (stored securely)

Business Partners

We may receive information from:

  • Marketing partners
  • Data enrichment services
  • Publicly available sources

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

  • Provide, maintain, and improve our Services
  • Execute AI-powered automations on your behalf
  • Process and complete tasks you request
  • Manage your account and subscriptions
  • Process payments and prevent fraud

3.2 Communication

  • Send transactional emails (account confirmations, receipts)
  • Provide customer support
  • Send service updates and announcements
  • Respond to your inquiries

3.3 Personalization and Improvement

  • Customize your experience
  • Analyze usage to improve features
  • Develop new products and services
  • Train and improve our AI models (see Section 3.5)

3.4 Security and Compliance

  • Protect against unauthorized access and fraud
  • Enforce our Terms and Conditions
  • Comply with legal obligations
  • Respond to legal requests

3.5 AI Model Training

Important: We are committed to your privacy regarding AI training:

  • We do NOT use your specific Customer Data to train public AI models
  • We may use anonymized, aggregated data to improve our Services
  • We may use data to fine-tune models specifically for your account (with your consent)
  • You retain control over how your data is used for AI purposes

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party vendors who assist us in:

  • Cloud hosting and infrastructure (e.g., AWS, Google Cloud)
  • Communication platforms (Slack for service delivery)
  • Artificial intelligence processing (see Section 4.1.1 below)
  • Payment processing
  • Customer support tools
  • Analytics services
  • Email delivery

All service providers are contractually required to protect your information and use it only for specified purposes.

4.1.1 Third-Party AI Providers

To deliver our AI-powered automation services, we transmit necessary Customer Data to third-party artificial intelligence providers, which may include OpenAI, Anthropic, Google, and other AI technology companies. Important information about this data sharing:

  • Data is transmitted only as necessary to process your requests and perform automated tasks
  • These providers are required under our agreements with them not to use your Customer Data to train their general-purpose AI models
  • We select AI providers who maintain appropriate security certifications and data protection standards
  • The specific providers we use may change as we improve our Services
  • A current list of our AI subprocessors is available upon request by emailing hi@rover.app

4.2 Slack

As our primary service delivery platform, Slack receives and processes communications between you and our AI Agent. Information shared through Slack is subject to both this Privacy Policy and Slack's privacy policy. We use Slack Connect to establish secure cross-organization channels for service delivery.

4.3 Third-Party Integrations

When you connect third-party services to Rover, we share necessary data to perform requested automations. Your use of third-party services is governed by their respective privacy policies.

4.4 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will provide notice before your information becomes subject to a different privacy policy.

4.5 Legal Requirements

We may disclose information when required to:

  • Comply with applicable laws, regulations, or legal processes
  • Respond to valid legal requests from government authorities
  • Protect our rights, privacy, safety, or property
  • Enforce our Terms and Conditions
  • Protect against legal liability

4.6 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Data Retention

5.1 Retention Periods

We retain your information for as long as necessary to:

  • Provide the Services and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Achieve the purposes described in this Privacy Policy

5.2 Account Data

  • Active accounts: Data retained while your account is active
  • Closed accounts: Billing records, transaction history, and communications are retained for 7 years for tax, legal, and compliance purposes; other account data is deleted within 90 days of account closure
  • Customer Data: Available for export for 30 days after account termination, then deleted

5.3 Deletion Requests

You may request deletion of your personal data subject to our legal retention obligations. See Section 8 for details on your rights.

6. Data Security

6.1 Security Measures

We implement comprehensive security measures, including:

  • Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
  • Access controls and authentication mechanisms
  • Regular security assessments and penetration testing
  • Employee security training
  • Incident response procedures
  • Secure data centers with physical security controls

6.2 Third-Party Credentials

Integration credentials for third-party services are:

  • Encrypted using industry-standard encryption
  • Stored in secure, isolated environments
  • Accessible only to authorized systems
  • Never visible to our employees in plaintext

6.3 Security Limitations

While we implement robust security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

6.4 Breach Notification

In the event of a data breach affecting your personal information, we will notify you without undue delay and in accordance with applicable laws.

7. International Data Transfers

7.1 Data Location

Our primary data processing occurs in the United States. By using our Services, you consent to the transfer of your information to the United States.

7.2 Transfer Safeguards

For transfers from the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions where applicable
  • Other legally recognized transfer mechanisms

7.3 Privacy Shield

While the EU-U.S. Privacy Shield is no longer a valid transfer mechanism, we maintain commitments to its principles as a matter of best practice.

8. Your Privacy Rights

8.1 General Rights

Depending on your jurisdiction, you may have the right to:

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to certain processing activities
  • Restriction: Request restriction of processing
  • Withdrawal: Withdraw consent where processing is based on consent

8.2 California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

8.3 European Residents (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation:

  • Right to access, rectification, and erasure
  • Right to data portability
  • Right to object to processing
  • Right to lodge a complaint with a supervisory authority

8.4 Exercising Your Rights

To exercise your privacy rights:

  • Email us at hi@rover.app
  • Include sufficient information to verify your identity
  • Specify the rights you wish to exercise

We will respond within the timeframes required by applicable law (typically 30-45 days).

9. Cookies and Tracking Technologies

9.1 Types of Cookies

We use the following types of cookies:

Essential Cookies

Required for basic website functionality and security. Cannot be disabled.

Functional Cookies

Remember your preferences and settings for an improved experience.

Analytics Cookies

Help us understand how visitors interact with our Services through aggregated statistics.

Marketing Cookies

Used to deliver relevant advertisements and track campaign effectiveness.

9.2 Managing Cookies

You can manage cookies through:

  • Your browser settings
  • Our cookie preference center (where available)
  • Third-party opt-out tools

Note that disabling certain cookies may impact functionality.

9.3 Do Not Track

Our Services currently do not respond to "Do Not Track" browser signals.

10. Children's Privacy

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Third-Party Links and Services

Our Services may contain links to third-party websites and services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending you an email notification (for material changes)

Your continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Privacy Contact

For privacy inquiries or to exercise your data protection rights, contact us at:

Privacy Team

Rover App, LLC

Attn: Privacy Team

224 W 35th St, Ste. 500

New York, New York 10001

Email: hi@rover.app

14. Additional Disclosures

14.1 Categories of Personal Information Collected (Last 12 Months)

Per California law, we disclose that we have collected the following categories:

  • Identifiers (name, email, IP address)
  • Commercial information (transaction history, subscription details)
  • Internet activity (browsing, usage data)
  • Geolocation data (approximate location derived from IP address)
  • Professional information (company, role)
  • Inferences drawn from the above

14.2 Sources of Personal Information

  • Directly from you
  • Automatically through your use of Services
  • From third-party integrations you authorize
  • From business partners and public sources

14.3 Business Purposes for Collection

As detailed in Section 3, we collect information for:

  • Providing and improving Services
  • Processing transactions
  • Security and fraud prevention
  • Legal compliance
  • Marketing (with consent where required)

14.4 Third Parties with Whom We Share Information

  • Service providers (as described in Section 4.1)
  • Third-party integrations you authorize
  • Legal and regulatory authorities when required

15. Specific Jurisdictional Disclosures

15.1 Nevada Residents

We do not sell your personal information as defined under Nevada law. Nevada residents may submit opt-out requests to hi@rover.app.

15.2 Virginia, Colorado, Connecticut Residents

Residents of states with comprehensive privacy laws have rights similar to those described in Section 8. Contact us at hi@rover.app to exercise your rights.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Rover App, LLC

224 W 35th St, Ste. 500

New York, New York 10001

United States

Email: hi@rover.app

We take your privacy seriously and will respond to your inquiries promptly.